We reflected with them.
Clearwater Paper
CMB created a series of nostalgic ad campaigns titled “Reflections”, as a way to communicate the Clearwater brand as a legendary, reliable and enduring product — a product that captures the imagination.
An Ad Campaign with Echoes of the Past
We reached beyond the brand, exploring humor, irony, hidden memories, and glimpses into the forgotten past in order to evoke an emotional response from the reader.
